Howard Finkel: The Unsung Legend of Sports Broadcasting

Howard Finkel remains an iconic figure in the world of sports broadcasting—especially known for his passionate, energetic style that helped define sports coverage during the golden era of television. Though perhaps not as widely recognized by younger audiences today, Finkel’s contributions left a lasting mark on cinema sports, NFL broadcasting, and the broader landscape of sports journalism.

Who Was Howard Finkel?

Understanding the Context

Howard Finkel was a legendary sports broadcaster best known for his electrifying commentary during the 1970s and 1980s. With a booming voice and a knack for storytelling, he co-anchored highlight segments for CBS Sports and became a familiar face during prime-time sports events. While not primarily a play-by-play announcer in games, Finkel’s voice dominated special broadcasts, particularly NFL games and major Hollywood sports events, where his dramatic flair elevated the drama of every moment.

A Career Rooted in Passion

Born in New York and raised with a deep love for sports and storytelling, Finkel pursued broadcasting at a time when sports radio and television were growing into major entertainment forces. His career spanned decades, during which he worked with CBS Sports, contributing not only to live broadcasts but also to iconic shoe promotes, halftime shows, and cinematic sports specials—promoting pivotal matchups and cementing the cultural significance of professional sports.

Howard Finkel and NFL Television

Key Insights

Finkel’s most celebrated work came through his association with NFL on CBS. As a key voice in CBS’s production circle, he brought a unique blend of enthusiasm and authority, helping shape the viewing experience for millions of football fans. His iconic catchphrase, “And here comes the [team name]!” became synonymous with the excitement of kickoff, and his play-by-play commentary added emotional depth to high-stakes games.

Though he didn’t call every down, Finkel’s presence embodied the spirit of sports broadcasting—turning a game into a televised event, blending analysis with audience engagement. His voice elevated the quality of the coverage, reminding fans why live sports—and the broadcasters who champion them—matter so deeply.

Beyond the Field: Legacy and Influence

Howard Finkel’s legacy isn’t just in the games he covered—it’s in the way he inspired generations of broadcasters. His commitment to authenticity, passion, and clear storytelling set a standard for television sports journalism. Even though he passed away in the early 2000s, his influence persists through the narrative techniques and emotional resonance later broadcasters adopted.

Today, retrospectives celebrate Finkel as a pioneer who helped transform sports commentary from a neutral recitation into an immersive, human experience. His work carries forward in the vibe of modern sports TV, where audiences expect not just facts, but feeling—and Howard Finkel delivered that in spades.

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Final Thoughts

Why Howard Finkel Matters in Sports Media Today

For fans nostalgic for the analog era of television sports or seeking insight into broadcasting evolution, Howard Finkel represents a golden age where broadcasters were storytellers as much as journalists. His dynamic style, memorable phrases, and dedication to elevating sport’s cultural importance continue to resonate—making him a timeless icon in the history of sports media.

Want to Learn More?
Explore Howard Finkel’s oral history interviews, classic NFL broadcasts from the 70s and 80s, and documentaries tracing the evolution of sports commentary—his voice endures, a reminder of how broadcasters shape the way we experience sport.

Keywords: Howard Finkel, sports broadcasting, NFL commentary, sports media history, sports journalism, VHS era sports TV, sports storytelling, CBS sports legacy